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Guidance

High Value Customers: Industry guidance

High Value Customers: Industry guidance

  1. Contents
  2. 3 - Further guidance

3 - Further guidance

As outlined in the previous section, this guidance specifically concerns the provision of incentives to HVCs. In addition to this, all customers, including those considered to be high-value customers, are subject to the wider requirements of the LCCP for consumer protection. In particular, the following guidance is relevant:

Customer interaction

Further information on how to meet requirements for proactive interaction (opens in a new tab) can be found on our website.

Identity verification

Further information on age and identity verification requirements (opens in a new tab) can be found on our website.

Anti-money laundering

Guidance on how to comply with anti-money laundering responsibilities (opens in a new tab can be found on our website.

Online markers of harm research

Further research on online markers of harm (opens in new tab) can be found on the GambleAware website.

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High Value Customers: Industry guidance - High Value Customer reward programmes