The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content
beta This is a new website, tell us what you think. You can also go to the current website


High Value Customers: Industry guidance

High Value Customers: Industry guidance


  1. 1 - Introduction Introduction
  2. 2 - High Value Customer reward programmes High Value Customer reward programmes
  3. 3 - Further guidance Further guidance


Some files may be not be accessible for users of assistive technology. If you require a copy of a file in an accessible format contact us with details of what you require. It would help us to know what technology you use and the required format.