The Gambling Commission website uses cookies to make the site work better for you. Some of these cookies are essential to how the site functions and others are optional. Optional cookies help us remember your settings, measure your use of the site and personalise how we communicate with you. Any data collected is anonymised and we do not set optional cookies unless you consent.

Set cookie preferences

You've accepted all cookies. You can change your cookie settings at any time.

Skip to main content
This is new
Is this page helpful?

Complain about a gambling advert

The Advertising Standards Authority (ASA) is the UK’s advertising regulator.

It enforces the UK Advertising Codes (opens in a new tab) written by the Committees of Advertising Practice.

The codes cover the content and placement of advertising. They're designed to make sure ads for gambling products are socially responsible, especially to protect children, under 18s and other vulnerable people from being harmed or exploited.

Under the codes, advertisements for gambling products or services shouldn't be misleading.

Example of a misleading advert: The advert didn't make it clear that you had to deposit £10 to get the free bonus.

How to complain

You should use the ASA website to make a complaint (opens in a new tab).