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Gambling Commission links up with Birmingham charity LoveBrum

08 October 2019

Love Brum Logo

The Gambling Commission has announced a new partnership with popular Birmingham charity LoveBrum.

The Birmingham-based gambling regulator, which employs more than 300 staff at its Victoria Square headquarters, has become one of the charity’s patrons with staff now having the opportunity to volunteer for a variety of LoveBrum-supported causes in the city.

LoveBrum, which was established in 2015, benefits from funding through the National Lottery Community Fund which helps the charity to support good causes, volunteer-led initiatives and help projects across the second city reach funding. Charities it supports include Solihull-based Birmingham Dogs Home and mental health cause, Sikh Your Mind.

Sarah Gardner, executive director at the Gambling Commission said: “As an important employer here in Birmingham it is vital that we do all we can to support the local community.

“We know the difference charities like LoveBrum can make to people’s lives so we are delighted to be involved and to ensure our employees can experience volunteering with a range of different charities and causes across the Birmingham area.”

Sarah added:

“Part of our role at the Gambling Commission is to regulate the National Lottery and help to maximise returns to good causes. Since its creation in 1994 the National Lottery has gone on to raise over £40bn for good causes across Britain, including the National Lottery Community Fund which supports the work of LoveBrum. We see it as the perfect link-up, not least because it is great to see how National Lottery proceeds are spent on good causes like this.”

Paul Mitchell, Executive Director of LoveBrum said: “Our partnership with the Gambling Commission will be fantastic for us and we're proud that the organisation has chosen to support our charity.

“Having their employees on-board with everything we do and playing an active role will allow LoveBrum to help more local Birmingham causes, and support our mission to make Birmingham even better."